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1.What is the format of the 127th Canton Fair?

Online Canton Fair


2.What is the difference between the 127th Canton Fair and the past form of the Canton Fair?

The previous Canton Fair was an offline Canton Fair, buyers and sellers need to go to Guangzhou to participate in the field; the 127th Canton Fair is an online Canton Fair, both buyers and sellers can realize transactions online.


3.When is the 127th Canton Fair held?

June 15th-June 24th, 2020


4.Scope of online exhibitors?

Export Exhibition: Exhibitors are about 25,000 companies that have been arranged by the booth of the 127th Canton Fair. The number and location of booths are subject to the announcement of the conference.


Import Exhibition: Exhibitors are overseas pavilions and enterprises that have completed the prepayment of booth fees for the 127th Canton Fair. It is estimated that there are about 400 companies from about 30 countries and regions.


In order to ensure the quality of the Canton Fair held online for the first time and to continue the qualification requirements of offline physical exhibitions for exhibitors, companies outside the above scope can participate in the third-party cross-border e-commerce platform activities of �Synchronous Canton Fair, Global Business Opportunities


5.What is the specific arrangement of the exhibition theme?

The setting of the exhibition area of the export exhibition and the import exhibition shall refer to the setting of the previous physical exhibition. Set up a special zone for exhibitors in poor areas, and at the same time be included in the list of exhibitors in the corresponding exhibition area according to their exhibits. All exhibition contents are online at the same time.


The export exhibition is divided into 50 exhibition areas divided into 16 categories of goods, namely: electronics and household appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods, Gifts, textiles and clothing, footwear, home decorations, office, luggage and leisure products, food, medicine and medical care.


The import exhibition is divided into 6 categories, namely: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household items, fabrics and home textiles.


6.The specific form of the Canton Fair held online?

The 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on website of the Canton Fair. Exhibitors who have received the booth arrangement of this Canton Fair will all display online and participate online according to the exhibition area. The platform provides all-weather online promotion, supply and purchase docking, online negotiation and other functions, mainly including three major sectors:


(1) Online display and docking platform: First, companies can upload their own company and product information in the form of pictures, videos, 3D, VR, etc. to display in multiple forms, multiple dimensions, and convenience; second, according to the data of the Canton Fair booth arrangement , Enterprises can upload virtual booths to facilitate the three-dimensional display of images and publish products. The third is to strengthen and improve the search query function. Buyers can query products or companies by visiting exhibit categories, products and company keywords, booth numbers, etc. Virtual booth.


Enterprises are requested to focus on the organization and uploading of exhibits on the online display and docking platform.


(2) Live broadcast marketing: establish online live broadcast columns and links, and set up a 10 × 24-hour online live broadcast room for each company separately. The live broadcast room is not limited by time and space. Enterprises can conduct separate face-to-face negotiations with customers online. It can also promote and promote a large number of merchants at the same time through webcasting, and provide functions such as lookback on demand, video uploading, interactive communication, and sharing, which provide convenience for enterprises to carry out personalized live marketing and communication negotiations. Enterprises are required to plan the live content and design the process in advance.


(3) Supply and purchase docking: the platform supports exhibitors and buyers to publish supply and demand information, strengthen online matching, and provide honest background information for both parties of the transaction, including the situation of buyers participation, registration origin, previous exhibitors participation, whether it is Canton Fair Brand companies, etc., copy online the mutually trusted trade negotiation environment of the physical exhibition. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and establish orders. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multilingual translation support to facilitate communication between buyers and exhibitors.


(4) Synchronization activities of third-party platforms: the 127th Canton Fair will set up a cross-border e-commerce comprehensive test area; at the same time, some domestic third-party cross-border e-commerce platforms will be held with the theme �Synchronous Canton Fair, Global Business Opportunities Participate in third-party e-commerce platform activities on a voluntary basis. The list of relevant platforms is yet to be announced.


7.How to log in to the online exhibition platform?

About 25,000 export exhibition companies that have been arranged by the booth of the 127th Canton Fair and about 400 import exhibition companies can log in to the exhibition platform using the account number of the original Easyjet system.

Buyers and visitors at home and abroad can enter the online exhibition platform through website of the Canton Fair, etc. to log in, query the company name, browse the companys exclusive page, click on product information, and visit the companys live broadcast room (if the company has set access restrictions, Visitors need to apply to the enterprise to obtain an invitation code to enter) and other online exhibition operations. The conference will clarify the specific login process in the subsequent exhibition guidelines.

8.Specific requirements for uploading corporate information and exhibit information?

Currently the platform is still under development. Exhibitors are requested to prepare relevant materials in advance and wait until the platform is opened for use in early May before uploading them in a unified manner.

Time requirement: Complete all information upload before May 25th.

Technical specifications: According to the development progress of the platform, some of the uploaded material specifications are currently provided first (see appendix for details), and the conference will continue to add to the subsequent exhibition guidelines.

Quantity requirements: each company uploads at least 10 representative products in each exhibition area; companies that have obtained more than 1 booth need to upload 5 more products for each additional booth; at least one video display file is uploaded. There is no upper limit on the number of exhibits uploaded; the upload items must be no less than the lower limit.

Each company can upload a VR format virtual booth in each exhibition area.

Material suggestions: product multi-angle appearance display, functional icons, text introduction, specifications and technical parameters; corporate text introduction and real pictures.

Information Quality: Each product must provide detailed Chinese and English names and product descriptions. Pictures, videos, 3D display files, etc. should be clear and have distinctive features, and the display content should be as rich and diverse as possible. If the enterprise needs, the product code can be customized according to the situation, which is convenient to connect with its own database.

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